Event Management and Press Office
One year after the global launch, MMD and Philips Monitors officially introduced their new gaming sub-brand, Evnia, to the Greek market through two impactful events.
Our agency designed and managed two separate events on the same day at the inspiring 48 Urban Garden in the center of Athens, handling all aspects of planning, setup, invitations, gifts, and press management for both occasions.
The morning media event brought together journalists, influencers, and tech bloggers, offering them a unique opportunity to explore Evnia’s cutting-edge products, meet the executive team for insights, enjoy an engaging presentation, a casual lunch, and a hands-on gaming experience with the monitors.
In the evening, the focus shifted to business partners as MMD’s sales and marketing executives welcomed them to an event dedicated to showcasing the newly arrived Evnia monitors. After a brief presentation, a drinks and snacks were served, allowing attendees to try out the monitors while networking among industry professionals.
The response of the media representatives was exceptional, resulting in extensive coverage in tech, gaming, and business media, including interviews, both in traditional and social media channels.