GREEK GLAUCOMA SOCIETY | PUBLIC AWARENESS CAMPAIGN FOR WORLD GLAUCOMA WEEK

Press Office Services, Event Management & Media Relations

For World Glaucoma Week 2026, we partnered with the Greek Glaucoma Society to design and implement a national healthcare awareness campaign in Greece, focused on prevention and early diagnosis of glaucoma — a “silent” condition that often goes undetected until advanced stages.

The campaign was implemented with the support of THEA Pharma Hellas.

Our objective: transform awareness into action and position preventive screening as essential to protecting vision.

Campaign Highlights:

• Developed and executed a strategic PR and communication plan, positioning glaucoma prevention at the center of public dialogue.
• Launched the campaign with a targeted press conference, generating immediate visibility across healthcare media and national news outlets.
• Delivered a strong core message — “Preventive Screening Saves Sight” — turning medical insight into a compelling public call to action.
• Produced educational content, including infographic materials, supporting health communication and public awareness strategy.
• Implemented a focused press office and media relations campaign, securing interviews and features across TV, digital, print, and health platforms.
• Activated expert voices, enhancing credibility and strengthening thought leadership in healthcare communications.

Impact and Results:

The campaign delivered strong media visibility and engagement across both mainstream and specialized audiences, maximizing reach through a targeted healthcare PR and media relations strategy. Coverage remained consistently positive, strengthening credibility and trust in both the initiative and its message.

Through an integrated public awareness PR campaign in Greece, we successfully elevated glaucoma as a key health topic and positioned preventive screening as a critical public health priority.

Most importantly, the campaign shifted perception — encouraging audiences to see preventive screening not as optional, but as an essential step in safeguarding their vision.

Key Takeaway:

A well-executed PR agency healthcare campaign — combining media relations, strategic messaging, and content-driven communication — can transform awareness into action and deliver measurable impact.