People ages 18 to 24 now cite social media as their main source of news, overtaking television for the first time.
Researchers at Oxford University’s Reuters Institute for the Study of Journalism looked at consumers of news and information around the world and found that 28 percent of those 18 to 24 said social media is their main source of news, compared to 24 percent who said television. Young people also get news from other online sources, radio and print media, but social media represented the largest percentage in the study.
News sites are using more video and betting on it for ad growth, but online news consumers aren’t necessarily keen on the medium, the study finds. More than three-quarters of those surveyed say they still rely on text. Many news consumers find video inconvenient, with 35 percent calling pre-roll advertisements an annoyance, particularly at work. Forty-four percent of those who consume news on social media say they use Facebook for news, compared to 19 percent for YouTube, 10 percent for Twitter and 1 percent for Snapchat.
According to the study, a quarter of news consumers share news via social media at least once a week. In the United States, people generally share stories they like, whereas people in the U.K. are more likely to share stories that bother them. On social media, people most want to see breaking news, the study found.