EXTROVERT | Business Communications supported the Hellenic Urological Association to raise awareness about the Prostate Cancer Month. Our team designed and implemented a full scale public awareness campaign under the title “40 PLUS”, empowering men over 40 years old to take control of their health and schedule a PSA check. The campaign PR actions included publicity plan, media relations program and press conference, TV- radio- metro ad campaign, educational leaflet and posters, as well as the operation of a Call Center handling inbound calls to schedule a free PSA exam. The campaign had a resounding success as over 8,500 men aged 40-70 were examined for Prostate Cancer, more than 90% compared to previous campaign. Media coverage exceeded primer target and our messages were aired during peak hours nationally.
The awareness campaign was carried out with the sponsorship of Astellas Hellas and IATRICA medical network.