CRUISE LINES INTERNATIONAL ASSOCIATION (CLIA) | “ALL ABOARD GREECE” CAMPAIGN

Communications Campaign and Press Office

As the Cruise Lines International Association’s communications partner in Greece, Extrovert was entrusted with designing and coordinating the All Aboard Greece campaign, highlighting the value of collaboration in cruise tourism. The first-of-its-kind initiative by CLIA in Greece brings together key stakeholders across the sector—including government authorities, port operators, local communities, tourism bodies, academics, suppliers, and cruise professionals—to demonstrate how cruise tourism drives economic growth while promoting sustainability through cooperation.

As part of the campaign, four dedicated videos were produced, each highlighting a critical aspect of the sector:

• Cruising and economic impact: How cruise tourism supports Greece’s economy and local communities
• Sustainable cruising: Adoption of environmentally responsible practices
• Local Voices: Development of destinations and enhancement of the experience for visitors and local communities
• Ports and Growth: Improvement of port infrastructure to better support cruise activity

Extrovert managed the entire project, ensuring seamless coordination among all contributors—from the production company and creative agency to the participating stakeholders. By aligning every party involved, we delivered a cohesive campaign under the All Aboard Greece banner, communicating a clear and compelling message: cruise tourism in Greece thrives when we work together.

Alongside campaign management, Extrovert promoted the campaign to national media. We prepared and distributed two impactful press releases: the first announcing the launch and debut of the initial two videos, and the second unveiling the next two videos together with The Voyage exhibition in collaboration with the Eugenides Foundation. Both releases achieved remarkable media traction, with leading Greek outlets endorsing the news through extensive coverage, TV interviews, and feature presentations. This strong media presence amplified the campaign’s reach and visibility, ensuring its messages resonated widely with the Greek public.